"It’s not about telling and selling. It’s about bringing a customer
relationship mindset to everything you do and to think beyond consuming
and to really directly understand the role and the meaning the brand has
in consumers lives" Chapter 4 Pg. 101
"Companies that gather, disseminate, and apply deep
customer insights obtain powerful, profitable, sustainable competitive
advantages for their brands." Chapter 4 Pg. 102
Turn-Up Vodka will be distributed towards 21 and up customers who enjoy a beverage from time to time. It will be distributed at tail-gate parties and outside of nightclubs. A free sample will be given to anyone that may be interested.
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