Week 4 EOC: Consumer vs. B-2-B Partnerships

Week 3 EOC: My Demographics

Millennials
Utter fluency and comfort with digital technology- Yes
Embrace technology, it’s a way of life. -Yes
Grow up in a world filled with computers, cellphones, satellite TV, iPods, and online social networks- Yes
91 percent of Millennials are on the Web, making up 32 percent of all U.S. Internet users- Yes
77 percent of Millennials frequent social networking sites and 71 percent use instant messaging- Yes
Bombarded with marketing messages coming at them from all directions-Yes
Seek out information and engage in two-way brand conversations-Yes

Week 3 EOC: Making Money for Good

Week 2 EOC: Boston Consulting Group - Video Games

"The tentacles of the recession have reached into the videogame industry, a business that was long
considered downturn-resistant."

January was not kind to the videogame industry. One major publisher was split into pieces. One high profile development studio was shut down and another seems likely to be headed in that direction. And another publisher is trading in the Nasdaq red zone.

--> While consolidation isn't unusual in this industry, this latest round comes right as console games are primed for growth, due to the launch of a new console from Nintendo last November and the expected launch of new systems from Microsoft and Sony later this year. That's got investors wondering if what we're seeing is a cyclical correction or the sign of a bigger crisis in the gaming industry. The highest profile recent failure was the collapse of THQ, which not too long ago was the gaming industry's third-largest publisher. There's less money to support the ecosystem, so that means you're going to have less jobs.

Week 1 EOC: Great Customer Service

Know who is boss. You are in business to service customer needs, and you can only do that if you know what it is your customers want. Be a good listener. Take the time to identify customer needs by asking questions and concentrating on what the customer is really saying. Identify and anticipate needs. Customers don't buy products or services. They buy good feelings and solutions to problems.Make customers feel important and appreciated. Treat them as individuals. Always use their name and find ways to compliment them, but be sincere. Help customers understand your systems. Your organization may have the world's best systems for getting things done, but if customers don't understand them, they can get confused, impatient and angry.

Week 1 EOC: My Voice