" If customers perceive that the price is greater than the product’s
value, they will not buy the product. If the company prices the product
below its costs, company profits will suffer." Chapter 9 Pg. 275
"Effective, customer-oriented pricing involves understanding how much
value consumers place on the benefits they receive from the product and
setting a price that captures this value." Chapter 9 Pg. 276
No comments:
Post a Comment