Distribution

"Through concentrated marketing, the firm achieves a strong market position because of its greater knowledge of consumer needs in the niches it serves and the special reputation it acquires." Chapter 6 Pg. 189

 "It can also market more efficiently, targeting its products or services, channels, and communications programs toward only consumers that it can serve best and most profitably." Chapter 6 Pg. 189
Turn-Up Vodka will be distributed at mobile tailgating events as well as outside of nightclubs. It will also be distributed at local bars and restaurants inside of malls. Free samples will be given outside of each location for taste-testing. Good distribution strategies can contribute strongly to customer value and create competitive advantage for both a firm and its channel partners. It demonstrates that firms cannot bring value to customers by themselves. Instead, they must work closely with other firms in a larger value delivery network