Promotion

"High brand equity provides a company with many competitive advantages. A powerful brand enjoys a high level of consumer brand awareness and loyalty. Because consumers expect stores to carry the brand, the company has more leverage in bargaining with resellers because the brand name carries high credibility, the company can more easily launch line and brand extensions." Chapter 7 Pg. 229

 "Managing each customer’s experience is perhaps the most important ingredient in building brand loyalty: every memorable interaction must be completed with excellence and must reinforce your brand essence" Chapter 7 Pg. 236

Turn-Up Vodka will be promoted on a daily basis on the strip as well as outside of every club venue and will be promoted on the radio.