Price

"The moral of the product life cycle is that companies must continually innovate or they risk extinction. No matter how successful its current product lineup, for future success, a company must skillfully manage the life cycles of existing products. And to grow, it must develop a steady stream of new products that bring new value to customers." Chapter 8 Pg. 259

 "Changing characteristics such as quality, features, style, or packaging to attract new users and to inspire more usage. It can improve the product’s styling and attractiveness. It might improve the product’s quality and performance—its durability, reliability, speed, and taste." Chapter 8 Pg. 263

Turn-Up Vodka will be $3 for a shot and $20 for a bottle. Turn-Up Vodka hats will be $10, keychains will be $2, and shirts will be $10