"Reference groups expose a person to new behaviors and lifestyles,
influence the person’s attitudes and self-concept, and create pressures
to conform that may affect the person’s product and brand choices."
Chapter 5 Pg. 142
"Consumers experience many life-stage changes during their lifetimes as
their life stages change, so do their behavior and purchasing
preferences. Marketers who are armed with the data to understand the
timing and makeup of life-stage changes among their customers will have a
distinct advantage over their competitors.” Chapter 5 Pg. 47
Our product is Turn-Up Vodka as well as clothing and merchandise such as key chains, hats, t-shirts and lisence plates as well as shot glasses.
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