Objectives

"The company needs to turn its mission into detailed supporting objectives for each level of management. Each manager should have objectives and be responsible for reaching them." Chapter 2 Pg 41

"Marketing strategies and programs must be developed to support these marketing objectives, to increase its market share, increase its products’ availability and promotion in existing markets and expand business via acquisitions."  Chapter 2 Pg. 43
The objectives of Turn-Up Vodka is for each manager to share the companies objectives and make sure that their assigned team completes the goal and with high standards. Marketing strategies and programs will be implemented and maintained within the companies standards. Products will be maintained and will follow a specific guideline with their care.