" We have transformed Turnt-Up Vodka into a business that connects
closely with customers in a content-rich digital marketplace. Our new
brand reflects who we are, the markets we serve, and the innovation that
differentiates us in our industry." Chapter 3 Pg. 66
"There are three kinds of companies: those who make things happen,
those who watch things happen, and those who wonder what’s happened"
Chapter 3 Pg. 92
The companies SWOT analysis will be to maintain internal capabilities, resources, positive situational factors that may help the company to serve its customers and achieve its objectives. Weaknesses include internal limitations and negative situational factors that may interfere with the company’s performance. Opportunities are favorable factors or trends in the external environment that the company may be able to exploit to its advantage. And threats are unfavorable external factors or trends that may present challenges to performance.
No comments:
Post a Comment