Target Market Strategy

"It’s not about telling and selling. It’s about bringing a customer relationship mindset to everything you do and to think beyond consuming and to really directly understand the role and the meaning the brand has in consumers lives" Chapter 4 Pg. 101

 "Companies that gather, disseminate, and apply deep customer insights obtain powerful, profitable, sustainable competitive advantages for their brands." Chapter 4 Pg. 102

Turn-Up Vodka will be distributed towards 21 and up customers who enjoy a beverage from time to time. It will be distributed at tail-gate parties and outside of nightclubs. A free sample will be given to anyone that may be interested.  

Situation or SWOT Analysis

" We have transformed Turnt-Up Vodka into a business that connects closely with customers in a content-rich digital marketplace. Our new brand reflects who we are, the markets we serve, and the innovation that differentiates us in our industry." Chapter 3 Pg. 66

 "There are three kinds of companies: those who make things happen, those who watch things happen, and those who wonder what’s happened" Chapter 3 Pg. 92

The companies SWOT analysis will be to maintain  internal capabilities, resources, positive situational factors that may help the company to serve its customers and achieve its objectives. Weaknesses include internal limitations and negative situational factors that may interfere with the company’s performance. Opportunities are favorable factors or trends in the external environment that the company may be able to exploit to its advantage. And threats are unfavorable external factors or trends that may present challenges to performance.

Objectives

"The company needs to turn its mission into detailed supporting objectives for each level of management. Each manager should have objectives and be responsible for reaching them." Chapter 2 Pg 41

"Marketing strategies and programs must be developed to support these marketing objectives, to increase its market share, increase its products’ availability and promotion in existing markets and expand business via acquisitions."  Chapter 2 Pg. 43
The objectives of Turn-Up Vodka is for each manager to share the companies objectives and make sure that their assigned team completes the goal and with high standards. Marketing strategies and programs will be implemented and maintained within the companies standards. Products will be maintained and will follow a specific guideline with their care. 

Week 10 EOC: What are the benefits vs. the features

The benefits of Turnt-Up Vodka is that it reduces stress more effectively than the alcohol-equivalent of red wine and participants given a one-to-five mixture of 100-proof vodka and tonic show a lower response to stressors monitored on brain scans. Turnt-Up Vodka can also be used as a cure for everything from a headache to the common cold to a hangover. Consuming one daily drink for women or two daily drinks for men has been linked to lower mortality, increased cardiovascular health, fewer acute hospitalizations, lower body weight and decreased risk of stroke. The features of Turnt-Up Vodka is that the smell coils into your nostrils then the liquid wets your lips and plunges down your throat: fiery, smooth, and intoxicating.

Week 7 EOC: The Pitch

 Turn-Up Vodka the world's finest mobile tailgating event vodka served ice cold and refreshing on the rocks with a pinch of salt and a lime. Squeezed, juiced drained and canned fresh from all natural grapes and made from natural and local sources of fermentable sugars and starches. Blended with pure artesian water and distilled 5 times to balance and purify yet stil maintaining character.  Turn-Up Vodka is is authentic and natural handcrafted the way vodka was over 600 years ago, the taste is modified and clarity is increased..The master distiller is in charge of distilling the vodka and directing its filtration, which includes the removal of the fore-shots, heads and tails. Our exciting range of fresh fruit-flavored vodka will even have The Most Interesting Man in the World show up to your next party or event. Turn-Up Vodka will be served at football tailgating events to anyone 21 and up as well as outside of night clubs with a free sample. With the capability to blend shake and stir right on location Turn-Up vodka will leave you with a crisp clear refreshing taste as well as aftertaste. Turn-Up Vodka comes with a flawless finish we think you'll love it but we know you have to try it to believe it.

Week 6 EOC:

Week 5 EOC: